Local SEO for Home Services Companies

You work hard to make your home services business stand out. You provide outstanding service and take care of your customers. You may already try to improve your marketing, but still have trouble getting new customers through your website. The truth is, SEO for your home services business is time consuming, but you have a solution if you’re reading this.

Why SEO is the Key to Home Services Marketing Success

Last year, 46% of 3.5 billion Google searches had local intent. Additionally, 28% of those searches lead to a sale. SEO is a powerful force to help your business online. Increasing your business' online visibility will help you target and gain new customers. People are searching for the services you offer, why not make it as easy as possible?

How MPW Can Help with Your SEO

You built a specialized business to help serve your customers. We’ve built a specialized team to ensure you reach those customers. Even if you’ve worked with another SEO company, many don’t specialize in home services. MPW has built a reputation on helping home services companies increase visibility, grow traffic, and convert traffic to leads. Our SEO team has helped businesses like yours grow year over year and beat the competition. Your business is unique. We understand this and create unique strategies and tactics that grow traffic and boost your bottom line. If you’re ready to see how our team can help you, contact us today and we’ll check your website and online profile for free.

Our Process to Get You Results

We’ve developed a 6 month cycle to help find opportunities for your company to grow online. Each step of our process helps us uncover your online competition and how we can help you beat them. Our process will help you get found, attract more traffic, and help convert traffic to leads. We stay on top of the industry so we know when to expect changes with Google to keep your site ahead of the competition. We understand seasonality and when to start shifting our focus.

MPW’s SEO Process

• Technical audit of your site to ensure proper crawling and indexing
• Keyword research to find opportunities to capture more search traffic
• Competitor research to find the threats, opportunities, and gaps to help win your competitors traffic
• On-page optimization to ensure each page answers the right questions for the right traffic winning the right leads
• Off-page optimization to demonstrate your expertise and gain both new customer and search engine trust
• Optimize Google Business Profile and other directories to grow your reach across your local area
• Continued monitoring of your site and metrics to ensure we uncover new opportunities or fix issues

How Does Local SEO Work?

Local SEO uses what we call the “four pillars” to help websites grow on Google and other search engines. Each pillar works together to increase how and when your site is found online.

Technical SEO

The first pillar is technical SEO. When your site is technically sound, search engines can crawl, read, and understand your web pages. This allows Google to index your site correctly so it will show to more of your potential customers.

On-Page SEO

The second pillar is on-page SEO. When your website answers the questions people ask search engines, your site will be discovered by more users. Google and other search engines want to give users the best answers. Ensuring your site has those answers will boost the traffic to your site.

Off-Site SEO

The third pillar is off-site SEO. Off-site SEO uses the power of other websites and your expertise to increase your reach. Creating backlinks, guest blog posts, and other content that leads to your website creates a web that reaches out and leads traffic back to your website. Not only do backlinks drive traffic to your site, but Google sees them as a vote of confidence from established sites, which is a ranking factor.

Local SEO, Directories, and Google Business Profile

The final pillar is local SEO. Ensuring Google Business Profile and other directories are complete, accurate, and optimized help show Google you are a real local business. Google Business Profile puts you on the map, literally. When your profile is accurate and optimized, you’ll show on the map pack when someone searches for you locally. Directories help show search engines you have reach across the web.